Get Mental: Are You Fit To Sell?

Companies are storing record cash amounts. They're hoarding their revenues for more rainy days ahead. They're spending little at the moment. They're making do.

One day though - one day they'll will be ready to spend big. Their cash reserves are colossal - after all, profits have held up well and companies have cut out lots of costs.

But when they do decide to spend, YOU have to be right up there in their consciousness, right in the forefront of their thinking, if you are going to maximise the inevitable opportunities that are going to arise.

Well then - are you ready? Have you got what it takes? How motivated are you? What state are you in?

Where will you be when the gold rush starts?

Your answers to these and other similar questions will determine your success as we come out of the economic downturn.

So for our latest Tricks of The Trade we look at 'The Inner You'. Remember - you cannot succeed and make it happen on the outside before you've already made it happen on the inside.


Have the Right Mind State

Your mind and body are part of the same interactive system. What you're thinking will determine your behavior so you need to be thinking positive, motivating thoughts. If you find your thinking or internal dialogue is not helpful to your state you need to change it - and FAST.

Think about times when you were in the flow, sales were easy, conversations flowed and you felt great. It feels great doesn't it?

What about when things didn't go that well, you weren't moving forward, something stopped you from taking action. How did you feel during those times?
The objective is to stay in that first, happy productive state, and if you find yourself less resourceful, to change back into that productive state quickly and easily. Put simply you will achieve more sales and success generally from being in a positive state.


Anchoring

So how can you capture and draw on the best bits? Anchoring is the technique which enables you to recall those moments when you were totally motivated, lock them in, and recall them when required. It sounds simple and it is and by following the exercise below you can have an effective anchor available to you in minutes.

Limiting beliefs

A big subject, very important too. For now take notice of those things you say to yourself that are not helping you. That little voice inside, that makes you doubt your ability and stops you from taking action, or the right action. Some people call it their inner critic.

You need to take on that inner critic. After all - how many of the messages it gives you are based on fact? Not many usually. Yet these negative thoughts promote your limiting beliefs, in turn stopping you performing at your peak. So notice those messages from within, and where they came from.

Remember - sales come when you are in a really great state. Oh and smile too. It's really difficult to do 'depressed' when you're smiling! Sales isn't a process, or about what you say. It starts in your head and how you're feeling. Get that right and you will succeed in sales.


1 Anchoring Exercise

Think of a time when the conversation flowed, when you were in deep rapport and felt unstoppable. Get right into that moment, turn it up - and bottle it. Then think of another great selling moment and do the same. And again, three times in all. Design yourself an anchor to lock in the fabulous state you are now in - maybe a piece of music, maybe a clap of your hand, something that, later by playing the music, or clapping in the same way, you can reproduce that motivated and unstoppable feeling.


2 Countering limiting beliefs exercise

During the course of a day, notice those negative statements you think and say. Write them down. For each limiting belief write down three counter examples to each. Three examples which demonstrate the limiting belief not to be true. This will shake the roots of those limiting beliefs and ultimately eradicate them.


Summary

- Your thoughts will determine your behaviour and your results
- To maximise your potential you need to stay in, or get in, a happy productive state
- Anchoring is a powerful tool to capture and retain and reproduce those moments when you are most motivated and resourceful
- Limiting Beliefs are those inner voices that tell you what you cannot do or struggle to do
- Limiting beliefs should be countered and destroyed to achieve maximum sales success

Please get in touch with any questions or comments you may have.

Until next time

Leigh Ashton

Increasing Your Sales

The Sales Consultancy

Sales Unlocked: Know Your Sales Direction Filters

Do You Know Your Customers’ and Prospects’ 'Sales Direction' Filters?

Knowing the Sales Direction Filters of your customers and prospects is crucial to increasing your conversions and generating all round improvements in customer relationships. At The Sales Consultancy we think they're vital in business and could not imagine our customer relationships without this knowledge.

So what is a Sales Direction Filter?

Some of you will be motivated towards goals and challenges. If that’s you it’s unlikely that you notice the things that might get in your way…and if you do you just deal with them! You focus on what you want (Towards Filter).

Others amongst you are more acutely aware of the obstacles and problems that get in your way and will develop strategies to avoid or eliminate them! You focus on what you don’t want (Away From Filter).

You will be either motivated towards the carrot or away from the stick. What is it for you?

Whatever it is, the likelihood is that when you are talking to prospects or clients you will be naturally inclined to focus on your preference. Depending on your own ‘towards’ or ‘away from’ inclination you will either talk about solutions and what a relationship with you will do for them…or the problems you will eliminate for them.

What happens when your prospect has the opposite preference to you? There you are, talking about solutions and your prospect is thinking about his problems…or you’re talking about the problems you will resolve for them and your prospect is thinking about what he wants to gain from you.

You may as well be talking a foreign language! You need to focus on their preference in order to gain rapport and identify what it is they really want to buy – gains? or pain relief?.

Ask and Listen. Your clients and prospects will give you clues to their preference in their language.

Ask your clients why they buy from you. Whatever their first answer is ask them why that’s important to them. Do the same for the second and third answers they give. Weigh up the answers. Was every answer about the gains they get (towards)? Or were all the answers all about the pain you relieve for them (away from)? Or a mix?

You will soon start to notice trends in their language as they talk about what they get, or need in a business relationship with you?

Once you have identified their preference be sure that you focus on either the pleasures you will deliver or the pains you will remove. For those that are ‘towards’, you should emphasise their goals and outcomes, promoting the benefits, letting them know you will help them to get what they want. When selling to ‘away from’ people, emphasise what they don’t want and that you can help them avoid what they don’t want. Reassure them that their problems can be decreased or eliminated.

Be sure to use this approach in your written communication too. If you are communicating with more than one person at once be sure to focus on both.

Getting this right is crucial. You will definitely increase your sales by incorporating both approaches.

Leigh Ashton
020 7903 5426
The Sales Consultancy