According to Statistic Brain.com, The
iPhone 5 quickly broke all first day sales records- the Number of
iPhone 5 pre-orders in the first 24 hours was an astounding 2,000,000!
Looking back a few weeks later it’s clear that the team at Apple followed
a tried and tested sales strategy – they modelled previous winning sales
strategies and selling skills to get their team to a place they haven’t been!
By the way, did you think the leaders at Apple are overly concerned
about the state of the world economy when they launch new products? I doubt it.
They just go out with the words ‘increasing sales’ in mind and develop a set of
products that people want that badly they find the money!
Be inspired to want a piece of the action! You can get there as well, by
modelling sales success.
Modelling Sales Success is an absolute must for you to incorporate. If
you can elicit the strategy of the most successful member in your team... you
can replicate it in the others. If you don’t have a team and it’s down to you
to sell, whose detailed sales strategy could you elicit? Who do you know that
has a selling record that you want?
You may already have a rough idea of their sales tactics. You need to go
beyond what you initially see and draw out the detailed inner workings of the
individual to really understand strategy. How do they think during the sales
process? What do they tell themselves? What do they do first? What do they do
next? What don’t they do? If it’s one of your team members, great. If it’s
someone outside of your company then get in touch and offer them a lunch in
return for you picking their brains on their detailed selling strategy. My
experience tells me they will be pleased to hear from you and be only too
willing to share their experiences.
It’s time to
focus on how YOU can develop yourself and your team by modelling fantastic
sales success. Then one day it will be your statistics that others are inspired
by!
Until next time...
Leigh Ashton
020 7903 5426
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