Monday, 19 July 2010

Have you got your Red Dot?

Good morning sales team

Well well well. All morning I keep hearing on the radio about the golfer Louis Oosthuizen and his wonderful winning weekend at the British Open Golf Championship. This morning he, and others, have been talking non stop about the little red dot on his glove. He presses the dot at the precise moment he needs to garner maximum resources and get maximum concentration.

This of course is the classic NLP technique called 'Anchoring' - where one can lock in a required state and instantly recall that state by 'setting off' their anchor.

Anchoring can be an extremely powerful technique in sales. Whether you're doing a presentation, sales pitch, cold calling, the list is endless, setting up an anchor and recalling it on cue could be the missing link in your tool kit.

If you want to know more about NLP and Anchoring, click the link or get in touch and I'll be happy to talk about this more.

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