Facebook - Why bother?

Good morning...
Occasionally I detect a divide in the country over social media in general and Facebook/Twitter in particular. It seems half the nation has embraced it, love it, use it, for pleasure and in their business environments.
The other half won't go near it! And, when the conversation gets round to it, as it inevitable does, they dismiss it and profess never to use it.
As someone who has full embraced many social media platforms over the past few years I am intrigued by why people dismiss it. Is it a technology phobia? Is it the occasional bad publicity that arises from these rare cases of misuse? Who knows.
One thing I'm convinced of - as a business tool social media should be a vital cog in your marketing wheel. Your business type will dictate the precise role social media plays in getting you new contacts and business, but for me, you need a social media presence at some level, whether it be Facebook, Twitter, Ecademy, LinkedIn etc.
In response to requests amongst my customers and contacts we are holding a morning workshop 'Getting Started with Social Media' next Wednesday 14th July. It's all about taking those first steps to having social media contribute to your marketing efforts and ultimately your profits. It would be great to see you there and we have a few slots left - call 020 7903 5426 for more details or to reserve your space.
In the meantime have a great day!
Leigh