Showing posts with label sales training. Show all posts
Showing posts with label sales training. Show all posts

Wednesday, 25 June 2014

Some NEWS!

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At Last!

You can now get my “Essential Sales System for Small Business” as a download – Details here 
 
I would say that this programme will really benefit you if you can say yes to one or more of these questions...
  • Do you love what you do but you dislike the selling bit?
  • You just don’t believe you’re all that good at selling?
  • Learning new sales skills is on your list but you haven’t got round to it yet?
  • You think selling is a necessary evil?
  • You haven’t the time, or money to attend expensive workshops?
  • You’ve ‘tried everything’ and yet you’re still not getting the level of sales you need? 

If these ring any bells with you then I suggest you click here and find out more.
 
You could be on your way to sales success in less than 5 minutes from now!
 
 
All the best
 
Leigh    

PS: Don’t just take my word...
 “My perception of selling was a poor one…and I would put off the dreaded sales activity with a lame excuse. I’ve put into practice the positive ways to turn situations around that would previously have been a huge challenge to me. Leigh is the “John Lewis” of the sales world! She delivers what she promises and I trust her!!”
Lynn Batham - Alan Batham Digital Photography.

020 7903 5426

Wednesday, 11 June 2014

"Optimise Your Business!" Very Special One-Day Event.

"Optimise Your Business!"
 
Hello!
There’s a very special one-day event going on June 13th in London that I recommend you take a look at to help your business.

It’s being run by two very good friends of mine, Shaa Wasmund and Mark Attwood and I will be making a guest appearance!

Shaa, as you probably already know, is the founder of Smarta.com and the best-selling author of “Stop Talking, Start Doing”.

Shaa is a truly inspirational entrepreneur and speaker and knows exactly what businesses need, from start ups to companies like Dyson!

Mark has generated nearly £40 million for his own business, PAL Hire, using his own internet marketing techniques.

He’s been working online since 1996, and really knows his onions.

But, the best thing about Mark is his ability to explain something technical in a really down to earth way that cuts through all the bull.

Shaa and Mark did a webinar recently called “Top 6 Tips to Optimise Your Business”, which is available for a short time to listen to here:

www.shaa.com/optimise-your-business

I highly recommend you take a listen to the webinar and consider attending the event on the 13th – it’s a one-off, a great chance to network and I know the knowledge and insights you will gain will benefit your business including sales success!

As my gift to you, enter the discount code 'leigh' and you will receive your tickets for £67 instead of £197!

For more details about the event click here

I look forward to seeing you there!
 
Leigh
020 7903 5426

Thursday, 29 May 2014

8.5 tips for better meetings‏

Meetings. Do you love or loathe them? 
Whatever your answer, you know that sooner or later you’ll be attending one! According to a survey, 45% of us are blighted by “having a meeting for the sake of having a meeting”.
 
Ring any bells? I’ve attended a few meetings in my time. Some excellent. Some not so! 
  
I thought I’d jot down some random thoughts on how to have better meetings!   
And I’d love to know what you think too!  
 
Here goes... =

Is the meeting necessary? 

If you’re thinking of calling a meeting, ask yourself if the meeting is absolutely necessary. Common sense? Of course it is but...well you probably know the rest of that sentence.

Is it essential that YOU attend?
 
The meeting might be justified, but is it really essential for you to be there? I spoke to someone a few days ago from a very sizeable corporate brand who told me of internal meetings he'd attended where he didn’t know several people around the table. Even by the end of the meeting, he still wasn’t sure why they were there! If your attendance is crucial, then maybe you could leave as soon as ‘your bit’ has been concluded? 

But...
 
A quick meeting can be much more appropriate than hiding behind a stream of emails. Sometimes there’s no substitute for face to face communication, so calling a colleague or two for a quick group chat can be the very best way to exchange views - and make decisions.  
 
Preparation
 
How well prepared will you be? Do you need to check a website? Linkedin profiles? Read a report? Read some previous email threads? Avoid ‘winging it’ – never a good plan!  
 
Your mindset
 
To get the best from any meeting, anywhere, you must ensure you’re in the right mindset. Firstly, know 100% what you want to get out of the meeting. Then, visualise having a great meeting! Run through it in your mind. Visualise where you will be sitting, what you will be saying – and the positive responses from others. Visualise a fabulous outcome. You’ll be training your brain to make it happen.  
 
Secondly, think about your demeanour before and during the meeting. As my industry colleague Simon Buzza commented recently, cynics and pessimists suck the energy out of situations and people. They can drag down group morale and make a challenging situation lots worse. Optimists on the other hand can raise morale and lift spirits. How will you act at your next meeting?  

Get there early
 
I’m not one for those late ‘power entrances’ that used to be suggested by some gurus a few years back. My view is to get there early, sit where you’re most comfortable, build rapport as others arrive - and notice...
 
Notice the others
 
Remember how you know the exact mood of your partner, child or best friend when they walk into the room, before they've uttered a word? Their expression tells all. So it is in business. You’ll get useful clues by noticing the demeanour of others as they join the meeting. Enthusiastic? Lethargic? Remember you'll give clues too.  
 
Get things done
 
This tip is particularly dependent on the type of meeting, but in general a good meeting should be around 60% -70% forward looking and only 30%-40% ‘rear view’. This might mean circulating information beforehand to cut down the time spent ‘rear viewing’ at the meeting itself. The overall tone of the meeting should be “OK, that’s what’s happened, now what actions can we take...”  

At ease
 
Do you manage a team? How comfortable are they in giving you their input at meetings? Are they at ease? Are they saying what they’re really thinking? That’s the aim. If you think you’re not getting the full story and they’re NOT at ease, you’ll need to ask the reasons behind that, individually later perhaps rather than at the meeting itself!  
 
I’d be delighted to hear your additional thoughts and tips around meetings and whether your sales success, has been impacted by meetings.

Until then
 
Leigh
PS: Check out my recent article for O2's "The Business" - Click Here to access "Losing Sales? Here's Why"
 
020 7903 5426  
 

Thursday, 22 May 2014

What Manchester City can teach you about selling‏


Did Manchester City win the English Premier League because they made the least  excuses? 

As the football season progressed I definitely detected less regular excuses from the manager of Manchester City than I heard from the managers of the other major contenders.  
 
“The referee cost us the match” “We can’t play our football if they won’t let us” “we’ve had too many injuries” “The fixture list is unfair”. That's what the others said.  
 
But whilst others made excuses, Manchester City took the initiative.
 
What excuses are you making?

Excuses can be very easy to find when it comes to explaining away disappointing sales performance - and especially when we allow ourselves to go and search for them. In 30 years in selling I’ve heard them all...  
 
“The economy is against us” 

“The competition is much cheaper”  
 
“Our stuff just doesn’t appeal to old/young people, or men/women, or rich/poor people”  

“Their budgets are frozen for three months”
 
“He’s leaving, I’ll have to wait for the new person to settle in”
 
“The leads we are being given are rubbish”  
 
“Nothing but timewasters today”
And so on...

The problem is...   

if you focus on searching for reasons and excuses for under-par results, sure enough you'll end up with a world class list of reasons why you don't have to reach your sales targets!
You’re in what I call ‘The Valley of Reasons and Excuses’.   

Being in ‘The Valley’ is when you're letting things happen to you and then using these circumstances as an excuse for a lack of action and lack of results. You're being affected by stuff, letting it influence your thinking and stifling any actions you could take.

Take 100% responsibility for your sales results

Let's be clear here - you are not responsible for the recession. You are not responsible for your customers being made redundant, or for their spending budgets being frozen. You are not in charge of every challenge that gets thrown at you as you set about trying to reach your sales targets.

But...you ARE ALWAYS responsible for how you respond! This is Sales psychology 101!

We can all find an excuse to shift the blame and place it on something or someone else when it comes to sales - but finding that reason doesn't bring you any closer to your sales target. In fact it hinders you.

SO STOP LISTENING TO YOUR EXCUSES
 
Before you start believing them! Instead, just keep asking yourself one magical question...  

"OK, so if all that is true...what action can I take to get me closer to where I want to be?"   

Everyone goes into The Valley at some stage, but the most successful people get out of The Valley the quickest and restore 'normal service'.

Instead of languishing in The Valley, take control of your thinking - and your actions. Instead of thinking about reasons for a lack of performance, think about what options you have. It is this subtle change in thinking that can change your whole outlook - and results.  

When you feel yourself going into The Valley - all you need to do is ask yourself that one question... I repeat it here 

"OK, so if all that is true...what action can I take to get me closer to where I want to be?"   

And repeat that question to yourself every time you spot yourself entering The Valley of Reasons and Excuses. Instead of scouring for excuses, your brain will search for solutions.

Take back the responsibility for your sales results.

It’s all about the psychology of selling
 
Until next time.
 
Leigh
020 7903 5426

Wednesday, 19 February 2014

Customer Service: your most important sales tool?‏


You can have the greatest sales people on the planet, but if you’re leaking customers through poor customer service, your balance sheet will suffer.
 
And the cost of acquiring new customers usually far outweighs that of keeping existing customers. Surely it's much more preferable to keep more of those customers you have? For me, every company should realise that their ultimate sustainability depends on their ability to generate consistent excellent service that keeps customers coming back and singing their praises. 
Yet 77% of customers say that if they experience poor service, they would avoid using that company again where there is another option available.  
 
But, is it me...or are customer service standards still sadly lacking?  
 
How good is your customer service? Are you aware some people could have stopped buying from you because they became unhappy with some aspect of your product or service – and don’t feel as though anyone has taken responsibility for fixing the problem? And didn’t tell you?  
 
Don’t rely on technology. There’s so much technology around nowadays that many customer transactions could be done automatically. I say COULD because, even though we have the power to automate so much nowadays, I would think very carefully about whether automation could help, or actually hinder, your customer service. For me the key aspect is accessibility. The customer should be able to speak to a real person, easily, if they want to.  
 
What could you do ?  
 
Remember many products and prices are the same these days, so the differentiators are going to be the buying experience and customer service throughout. How’s yours?  
 
My take on what you could do?
  • Firstly, your team. Make sure you’re practising the very best internal customer service with your own team – are you treating your team how you’d like them to treat your customers? There’s plenty of research that, summing up in one sentence, confirms that if you take care of your employees, they will take care of the customers – and this in turn will take care of your profits. Read more here 
  • Where do you want to be? Take time out to think... What, in a perfect world do you want your customers to be saying about you, your team, your brand, your company? Come up with some potential statements you’d want them to come up with if you asked them.
  • What needs to happen? Looking closely at the statements you came up with, think about what sort of changes you’d need to make to ensure these statements come true. If you can’t get there in one go, prioritise.
  • Where are we now? Asses. Where are your team now compared with where you’ve just established they need to be? Have they the skills to fill the gap? Have they the mindset? Are they capable of taking on board the changes you require?
  • How can you get there?  What do you need to do first? What do you need to do next?  
  • Measure and manage. Work out a way to measure your customer service. This could be simple, or sophisticated, but do something. You’ll need to be able to compare customer service scores this month v last month v last year etc  

As usual, not enough space here to elaborate but one thing is clear...if you sell and you’re not already pulling out the stops to guarantee high levels of customer service, I’d start now.
  
Protect those hard earned sales and get that sales success!  
 
Until next time  
Leigh
020 7903 5426