Having excellent communication skills is vital if you are going to achieve sales success
When
you communicate with others you are creating an experience for the
other person. Everything you say has an impact... even the smallest
things. What’s interesting is that every word you use will have unique
interpretation for the person you are communicating with.
When
working with groups I often ask people the first thought that pops into
their head when I say the word ‘success.’ Interestingly, no two people
have ever come back with exactly the same response. Some say
‘promotion’, some say ‘sitting on a beach’, some say ‘loving family’,
some say ‘money’. And even if people say they thought of money... when
questioned, one may have seen a big house, the other the actual word
came to mind or ,maybe a £ or $ image.
So imagine a string of
words in a sentence and a string of sentences in a conversation and you
begin to realise how easy it is to create confusion or misunderstanding.
We
are all unique and different in our personalities and traits, so the
way in which we communicate with others or are communicated to by others
will make more of an effect then we may realise.
So whatever your
objective is when you communicate with prospective clients (and
colleagues too!) it will impact on your expectation and if that’s low or
non- existent you may find yourself creating the very lack of great
results that you crave.
So expect positive outcomes through your communication and you’re more likely to get them!
Until next time...
Leigh Ashton
PS: Download my complimentary report "The 9 Biggest Sales Mistakes" here
results@sales-consultancy.com
www.sales-consultancy.com
020 7903 5426
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