Hello everyone
I try to catch up on business and personal development reading whenever I can - and I sped through several old business sections of the Sunday Times this weekend. There's always some great snippets and tips amongst the news, stories and profiles. One particular feature always catches my eye, called 'How I Made it', which features business owners and their success stories.
What stands out amongst those profiles is their ability to bounce back, to be patient for success, to learn from the knocks, to learn from anything in fact!
The gentleman featured in one particular week was Ed Reeves, founder of Moneypenny, a telephone answering service that now has an annual turnover of £7m.
I'm going to quote a passage from the article...He returned to Britain at 23 and settled in London. TIS offered to pay him commission if he was able to sell outdated land line phones for £5 each. After finding no takers , he raised his price to £25 - and promptly sold a thousand. He made £20,000.
Now I hear this type of story so many times during my consultancy and keynote speaking engagements. What then do you think of the fees you are charging? Are the prices you're charging down to your 'stuff' around your perception of the value of your work, rather than what the market thinks your worth?
There's a thought.
For those of us charging by the hour or day, remember the fee is not for your time only. Your customers are paying for your specialist knowledge - specialist knowledge you have that they don't have. They are paying for your acumen acquired through the qualifications you gained, the experience you've built up, for your commitment to your chosen craft, for the personal development you have put in.
Remember that when you next tell a client or potential client your fees.
Until next time
Leigh
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